Royal Canin - The First Step

Tailor made nutrition is essential for pets. People, however, continued to fall back on home cooked food for their animal companions, compromising their pets’ health in the process. Building on the insight that the most involved pet parents are the ones raising young ones, we decided to make Royal Canin’s #TheFirstStep campaign. Providing a healthy & playful life for their pets.

With a cross-platform strategy that started with an awareness campaign across pet stores, vets, digital and transitioned into nutrition engagement, samplings, product trials and sales of Royal Canin’s tailored nutrition, we were able to chaperone newbie pet parents with not just nutrition, but also their entire parenting journey.