Paragon - Brand Repositioning

India’s leading footwear brand's long-due makeover happened in the form of a celebration of the unstoppable spirit of the common man with the tagline,  'Zid, Chalte Rehne Ki.’
This reclaiming exercise brought the brand closer to its core audience, strengthening its emotional connection with the core of India; honouring the determination, resilience, grit and grind of the everyday heroes.